TikTok Offers Viewers Power to Limit AI-Generated Content in Their Feeds

The platform is rolling out a new feature that enables them to reduce the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform announced that it now features more than 1 billion AI videos.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a full-scale release. This development comes amid a rise in AI content, fueled by emerging video-generation tools.

AI Proliferation Online

Studies have shown that nearly 10% of the quickest rising content creators on a competing service primarily display AI-generated videos. A large amount of this content is deemed mass-produced AI material, a label for inferior, mass-produced content that is frequently absurd or bizarre.

“We know from our community that a lot of users like content created using AI tools, from computer-generated images to science explainers, and we intend to provide users the power to see more or less of that, depending on their own choices,” said a spokesperson.

AI on the Platform

The platform shared that there are presently 1.3 billion videos on its network identified as AI-generated. Collectively, in excess of 100 m media items are added to the app every day, making clips made by AI a limited part of its overall inventory.

Customizing Your Feed

Members will be able to limit or boost the volume of AI-generated videos they watch by opening the topic control option in the app and choosing AI-made media. Other topics that are already be modified under the setting encompass current affairs, style, beauty, and dance.

Platform Guidelines

TikTok’s policies mandate creators to identify lifelike artificially created content, and it prohibits dangerous fake videos of celebrities or crisis events. Any believable artificial content that is not labeled can be taken down under its terms of service.

Additionally, the app will now attach an AI-generated label to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This action is aimed to help prevent users from seeking to bypass the tagging system.

Educational Initiatives

The company is furthermore launching a two million dollar educational fund for specialists and organizations to produce educational content about using AI responsibly. This project will benefit educational bodies focused on training programming and robotics.

Platform Protection

The video-sharing app has defended its moderation strategy, following debate over intentions to make redundant hundreds of safety staff in the UK. TikTok is planning to reduce hundreds of positions in its content moderation department in London, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.

A trust and safety lead stated that human moderation would still have a role, but AI can protect employees by filtering out the most distressing content ahead of it is viewed by staff. The company announced a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to intervention by its machine learning processes.

“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”
Arthur Perry
Arthur Perry

Elara Vance is a luxury travel expert with over a decade of experience exploring exclusive destinations worldwide.